So, you want to be an influencer—but you have no idea what to post. Trust me, you’re not alone! Figuring out your niche, your style, and what kind of content actually works can feel overwhelming. I get it—there are already a million influencers out there, and it feels like they all have it figured out. But guess what? Every single influencer started exactly where you are right now.
The good news? You don’t have to have it all mapped out from day one. The key is to just start. Try things out, experiment, and see what feels right for you. The best influencers aren’t the ones who copy trends—they’re the ones who lean into what makes them unique.
And here’s something super important: You don’t have to figure it out alone. That’s why platforms like Zazzi exist—to help influencers like you grow, connect, and get discovered. Whether you want to collab with other creators, work with photographers to level up your content, or start landing paid gigs, Zazzi is where it all happens. But before we get there, let’s figure out what kind of influencer you want to be.
Step 1: What Kind of Influencer Should You Be?
Alright, first things first: What’s your thing? You don’t have to pick the perfect niche right away, but you should have a general idea of what excites you. The best way to figure it out? Ask yourself these three questions:
- What do I love talking about?
What’s that topic you could go on and on about without getting bored? It could be fashion, fitness, photography, travel, gaming, or even something super niche like van life or thrift flipping. If you love it, chances are then other people do too.
2.What do people always ask me for advice on?
Are you the go-to person for style tips? Makeup hacks? Gym routines? Travel recommendations? Sometimes, your niche is hiding in the things people naturally come to you for.
3.What kind of content do I actually enjoy?
Do you love making aesthetic Instagram posts? Maybe you’re more into storytelling through TikTok videos. Or maybe you’d rather write captions that hit deep. Your format matters just as much as your topic!
Pro Tip: Not sure what niche fits you? Start broad and let it evolve naturally. For example:
- Love fashion? Start with OOTDs, styling tips, and hauls.
- Obsessed with fitness? Post gym routines, meal prep ideas, or progress updates.
- Passionate about travel? Show local spots, travel hacks, or “day in the life” vlogs.
You don’t have to box yourself in—just start creating and see what clicks!
Oh, and remember: Influencing is about community. You don’t have to do it alone! Platforms like Zazzi help you connect with other creators, photographers, and brands so you can learn, grow, and build your influence together.
Step 2: What Type of Content Should You Create?
Now that you have an idea of what to post, let’s talk about how to post it. Because let’s be real—some people thrive in front of a camera, while others prefer to create behind-the-scenes magic. You gotta find your lane!
Here are some of the most popular content styles for influencers:
Photos & Aesthetic Content
Perfect for: Fashion, travel, lifestyle, photography
- Think outfit shots, travel pics, flat lays, and beautifully curated grids.
- If you love taking photos but need help leveling up, connect with photographers on Zazzi to upgrade your visuals.
Videos & Reels
Perfect for: Beauty, fitness, tutorials, lifestyle, entertainment
- Instagram Reels, TikToks, and YouTube Shorts are hot right now.
- Try filming quick how-tos, challenges, daily vlogs, or funny trends.
- Editing doesn’t have to be hard—start simple and improve as you go!
Behind-the-Scenes & Raw Content
Perfect for: All niches!
- People LOVE authenticity. Show the real side of what you do.
- Examples: Daily routines, bloopers, struggles, unfiltered moments.
- Not everything has to be polished—sometimes raw content performs even better!
Educational & How-To Content
Perfect for: Tech, business, fitness, beauty, photography, finance
- People are always searching for answers. Be the person who helps them!
- Examples: “How to Pose for Photos,” “Beginner’s Guide to Investing,” “Best Editing Apps for Instagram.”
- If you know something valuable, share it!
Trending & Viral Content
Perfect for: Entertainment, beauty, fitness, gaming, lifestyle
- Jump on trending sounds, memes, and challenges to boost discoverability.
- Just make sure it fits your personality and niche—don’t force it!
Pro Tip: Mix it up! Test different types of content and see what gets the best response. If you want to be an influencer the key is consistency—the more you post, the better you’ll get at figuring out what works.
Step 3: Where Should I Post to Grow as an Influencer?
Okay, so you’ve figured out what kind of influencer you want to be and what type of content feels right for you. Now comes the next big question: Where should you actually post your content?
Not all platforms are created equal, and different types of influencers thrive on different platforms. The trick is to choose the right one for your style and focus on one or two to start.
Here’s a quick breakdown of where to post based on your content style:
Instagram & TikTok – For short-form, viral, and visual content
- If your content is photo-based or short video clips, these platforms are your best bet.
- Instagram: Great for polished, aesthetic posts, carousels, Reels, and Stories.
- TikTok: Perfect for fast-paced, entertaining, or relatable short videos.
YouTube – For long-form videos & in-depth content
- If you love storytelling, teaching, or deep dives into topics, YouTube is gold.
- Great for vlogs, tutorials, reviews, and sit-down talks.
- Bonus: YouTube Shorts is growing fast and helps new creators get discovered!
Pinterest & Blogs – For lifestyle, DIY, and educational content
- Pinterest is like a search engine for beautiful and informative content.
- Best for fashion, home decor, DIY, recipes, business tips, and inspiration-based content.
- If you’re great at writing, starting a blog can be a fantastic way to build your personal brand.
Zazzi – The ultimate platform for content creators to grow, collaborate, and get hired!
- This is where influencers are born! If you want to be seen by brands, photographers, and videographers looking to collaborate, then Zazzi is your place.
- Whether you’re a content creator, influencer, or photographer, Zazzi helps you get discovered, find collabs, and build your career.
Pro Tip: Don’t try to be everywhere at once! Start with one or two platforms that fit your style, master them, and then expand to others. To be an influencer, it’s better to be great on one platform than to be average on five.
Step 4: How to Get Brand Deals and Clients as an Influencer
Okay, now for the fun part—getting paid!
So many aspiring influencers think you need millions of followers to work with brands, but that’s not true at all! Brands love working with micro-influencers (typically under 50K followers) because they have higher engagement and more loyal audiences.
So, how do you get brand deals and clients as an influencer?
How to Get Brand Deals as an Influencer:
–Stay consistent in your niche – Brands need to see what you’re about! If you’re posting all over the place, it’s harder for them to know if you’re a good fit.
–Show up with high-quality content – Even if you’re small, good content stands out. Brands want people who can make their products look amazing.
–Engage with your audience – Reply to comments, ask questions in your captions, and build a relationship with your followers. Brands notice engagement more than follower count!
–Use platforms like Zazzi to connect with brands & fellow creators – Zazzi is a place where brands, photographers, videographers, and influencers connect. It’s an easy way to get noticed by brands looking for content creators just like you!
How to Find Clients as an Influencer:
Offer UGC (User-Generated Content) services – Many brands pay influencers to create content for them without even posting it on their own page! UGC is huge right now.
List yourself on platforms where brands search for influencers – Zazzi is a game-changer because it helps brands find and hire influencers, photographers, and videographers in one place.
Pitch yourself! Don’t be afraid to reach out to brands that align with your niche. A well-crafted email or DM can go a long way!
Pro Tip: Start by working with smaller brands to build your portfolio. Tag them in posts, create high-quality content for free at first, and soon brands will come knocking!
Step 5: Collaboration is the Secret to Success!
Okay, listen up—if you want to grow fast, you cannot do it alone. One of the biggest mistakes new influencers make is trying to do everything by themselves. The truth? Collaboration is your shortcut to success.
Think about it—when you collaborate, you ultimately double your exposure. You’re tapping into someone else’s audience while sharing yours, and that means more eyes on your content, more followers, and more opportunities.
How to Collaborate Like a Pro:
–Team up with other influencers – Find creators in your niche and create together! Whether it’s a joint post, a challenge, or a fun Q&A, by collaborating you get seen by a whole new audience.
– Work with photographers & videographers – Your content is your brand. Having high-quality, professional-looking photos and videos will set you apart and make brands take you more seriously.
–Get on Zazzi! – This is where the magic happens. Zazzi makes it so easy to connect with brands, photographers, videographers, and fellow influencers. Whether you need someone to shoot your next campaign or a creator to collab with, Zazzi’s got you covered.
Big Sister Advice: Stop thinking of other influencers as “competition.” The influencer world is huge—there’s enough room for all of us to grow. The smartest influencers collaborate instead of compete!
Step 6: What Should I Post to Grow as an Influencer?
Now that you know who you are as an influencer and where to post, let’s talk about what to post. Because let’s be real—blanking on content ideas is the worst.
Here’s the thing: Everything you post should either entertain, educate, or inspire. If it does none of those things, your audience won’t care.
-Need ideas? Start with these:
-Introduce yourself – Your followers want to know the real you. Share your journey, your passions, and why you started.
–Showcase your niche – Stay consistent! Whether it’s fashion, fitness, photography, or business tips—make sure people know what to expect from you.
–Engage with your audience – Ask questions, go live, run polls. People love being part of the conversation.
–Hop on trends – Trending sounds, challenges, and hashtags boost your reach fast. Just make sure it aligns with your vibe!
–Collab, collab, collab! – I can’t stress this enough. The more you work with others, the faster you grow.
Big Sister Advice: Your content doesn’t have to be perfect. Just start posting! The more you create, the better you’ll get. You’ll never grow if you’re waiting for the “right time.” The right time is now.
Conclusion: Just Start!
Every big influencer you know—every single one—started with zero followers and no idea what they were doing. The only difference between them and someone who never makes it? They started anyway.
If you want to be an influencer, stop overthinking. Stop waiting for the “perfect” niche, the “perfect” setup, or the “perfect” moment. It doesn’t exist. The only way to grow is to just start. Start posting, start experimenting, start learning. You’ll figure it out as you go to be an influencer.
And here’s the best part? You don’t have to do it alone.
Zazzi is here to help you get seen, connect with photographers and videographers, collaborate with other influencers, and land opportunities that actually get you paid. It’s where creators are discovered, where influencers are born, and where YOU can turn your passion into a career.
So… what are you waiting for? Join Zazzi today, start creating, and let’s make your influencer dreams a reality!